Analyse Diffrent Types of Business Information and Their Sources Their Essay

In Project LYD they use different forms of business information to communicate as a business, in this section of my work I am going to investigate the different types of business information that exists in the organisation that I am looking at. They are many different forms of business that will be used for project LYD for communication such as verbal communication, like meetings and conferences, written like emails, onscreen like presentations, multimedia like TV ads and films. And finally web based like facebook, MSN, and Twitter. All of these types of information are important to a project LYD as each one is used when different types of information. Verbal Verbal Verbal communication is further divided into written and oral communication. The oral communication refers to the spoken words in the communication process. Oral communication can either be face-to-face communication or a conversation over the phone or on the voice chat over the Internet. Spoken conversations or dialogs are influenced by voice modulation, pitch, volume and even the speed and clarity of speaking. Verbal communication would be a form of external information; this is because you’re gathering the customer’s feedback and what they think about your product. The purpose of verbal communication could have many advantages, for example in a meeting you could talk about the Strengths, Weaknesses, Opportunities, and Threats. By doing this you are able to cover any concerns that you have with your product, and improve it. Oral communication describes any interaction that makes use of spoken words, and is very important in the business world. It is very important that this skill is done efficiently in a small business like Project LYD and the managers whom work form the business, who are the most likely ones to participate in this kind of communication as part of their job is to do the following: client/customer presentations, employee interviews, and conducting meetings. Another form of verbal communication that is becoming popular is the use of role play; this is when a group of people act out roles for a particular scenario. This is a good way to train your apprentices because you can get them to act out a certain scenario, this trains them by letting them so you as an employee what they have learned and what they have to offer. Role plays can be very time consuming however putting that aside its a very effective way of getting your message across to your audience, role plays are used extensively in organisations to train staff to deal with customers. Its a effective as it also gives the audience to try out new ideas and skills that have been discussed. The sources for verbal communication could be the interaction in customer services; this is because the staff member could communicate to the customers verbally by phone call. The staff member is able to advise to the customers who may be experiencing problems or have problems with the product, there are able to deal and resolve the problems that are faced. As well as this another source could be in sales, by phone call the sales team could attract customers into buying products that project LYD has to offer, even more so the door to door sales team could also use verbal communication to try and sell the products. It is very important for the sales team to have good verbal ability, this is because they are trying to to get the consumers to buy products of them, to do this successfully they have to attract them and get them interested in the product this all depends on how good their sales pitch is. Another department that might use this is the human resource department; they use verbal communication in training and development. They have to train the staff, verbal communication is very important in this circumstance as they have to teach the new staff members their job functions and role in the business. For example if the staff member was going to be trained for the call centre, the aspect of verbal communication will be crucial in this department. Written Written communication. Written communication consists of memos, reports, bulletins, job descriptions, employee manuals, electronic mail, Internet Web sites, letters, proposals, telegrams, faxes, postcards, contracts, advertisements, brochures, and news releases. The effectiveness of written communication depends on the style of writing, vocabulary used, grammar, clarity and precision of language. This can kind of communication is very effective for project LYD; this is because you can communicate with various people involved in the business for example this could be the employees, suppliers, or any body else involved in the company. Also you can send of emails to anybody who has joined your web site, informing them on recent offers of the company. Because project LYD is a relatively small business it’s important for them to develop effective written communication methods. This kind of communication is very wide spread and can consist of clients, vendors, and other members of the business community. They are many advantages of written communication, One advantage is that written messages do not have to be delivered on the spur of the moment; instead, they can be edited and revised several times before they are sent so that the content can be adjusted to the best it can be. Another advantage is that written communication provides a permanent record of the messages that have been sent and can be saved for later study. Since they are permanent, written forms of communication also enable recipients to take more time in reviewing the message and providing appropriate feedback. For these reasons, written forms of communication are often considered more appropriate for complex business messages that include important facts and figures. Written communication involves any type of interaction that makes use of the written word; written communication is common in everyday business situations, so it is important for small business owners and managers to develop effective written communication skills, to benefit their company. Even though we have seen a boom in technology over the recent years and the fact it’s likely to expand even more, written communication is still seen as being very important in a business. Writing ability is especially important in customer communication. Business proposals, status reports, customer documentation, technical support, or even e-mail replies all depend on clear written communication. A source of written communication could be in the human resources department, this is because they need to communicate to project LYD’s stakeholders this could include feedback to customers or to the companies suppliers this could involve orders to and from Project LYD. This could be done in various ways for example letters, emails and faxes, all of which have to have a good understanding and ability of written communication. Written communication is most influential to the finance department; this is because their role includes keeping records of the purchases and sales made by a business as well as capital spending. All of this acquires written communication the finance team also has to keep balance sheets for the company , Financial statements need to be produced at given time intervals, for example at the end of each financial year. Trial balances are extracted from the ledger entries to create a Balance Sheet showing the assets and liabilities for project LYD at the year end. Onscreen On screen communication. This type of communication includes power point presentations they are technically and visually designed, the advantages of this communication is that it is visually attractive to the eye. This type of communication is effective because its not all words, there’s different elements in the presentation which benefits different types of learners, this is because it has pictures, words and verbal parts to the presentation. As well as this its not all spoken words, you can physically see it which some people prefer. Even more so because it’s not all spoken you are able to pay more attention for longer. This sort of communication can be used in project LYD to communicate with staff instead of going on for hours with words, this is more efficient way of communication as its keeping them involved and by doing this it grabs their attention. Multimedia presentations can be viewed in person on stage, projected, transmitted or played locally with a media player. The broadcasts that are seen can be either live or done with a media player. Broadcasts and recordings can be done by using both digital and analogue; digital online multimedia may be downloaded or streamed. A business presentation is normally done on a laptop and is then projected using a projector, this involves a variety of media including text, slides, photos, images, video, sounds, music and links to internet sites. Images can enhance on screen communication to an audience, this is because we are more likely to remember what we see than what we hear, so this means showing images can be the best way to help an audience remember the message that you are trying to put cross. On screen communication could be sourced to the Sales team, this is because when the Sales team goes to do presentations to schools for example they are able to interoperate their verbal communication into their on screen communication. Instead of just talking to the pupils they are able to excite them about the product by enhancing not just the verbal learners but the visual as well. Web based Web based communications is communication done over the internet, an example of this is on social networking sites. Because project LYD is aimed for people leaving school and college, because social networking sites are becoming more and more popular every year and significantly growing in numbers. The mean number of people who are using social network sites are in there late teens and early twenties, because project LYD is concentrating on people leaving education the social networking sites are a perfect place to communicate with the society. With a social networking site you can create a fan page and update it very easily offering information daily. Another way is to advertise on social networking sites is on the homepage, and offering a hyperlink directly to the web page. Onscreen communication could be handy for project LYD because it currently only staffs 10 employees, they could use this to their advantage. Another advantage of this is if you’re not a good speaker, this sort of communication comes in handy; all you have to do is click a button. Even more so onscreen communication allows the presenter to maintain eye contact with his audience and use his hands for emphasis. If you’re in a large hall with a large audience it’s hard to communicate with the audience singularly, an advantage of onscreen communication means the presentation can be projected onto a large screen for use in a large auditorium or lecture hall. Because of the internet companies are now able to have meeting even if the manager isn’t in the same building. Web conferencing is used to conduct live meetings, training, or presentations via the Internet. In a web conference, each participant sits at his or her own computer and is connected to other participants via the internet. This can be either a downloaded application on each of the attendees’ computers or a web-based application where the attendees access the meeting by clicking on a link distributed by e-mail (meeting invitation) to enter the conference. The tools on web based presentations means you are able to deliver an effective PowerPoint presentation to an internet connected audience, no matter were in the world they are at the time. An advantage of web based presentations is that you don’t have to worry if you have PowerPoint installed on your computer; this means you are able to deliver and produce these presentations. Because of the fast streaming broadband connections we have today, it means that it is possible to stream the content any were in the world. Because the internet has become very popular all the sources would find a way to interoperate it into their job roles, for example if you look at the customer service department the internet is very important in their job role. This is because they need to communicate over the internet for example by email, this way of communication is very quick and efficient thanks to the speed of the modern day broadband.